{"id":6804,"date":"2018-06-04T16:21:15","date_gmt":"2018-06-04T14:21:15","guid":{"rendered":"https:\/\/kanvas.fr\/?p=6804"},"modified":"2018-06-07T12:11:17","modified_gmt":"2018-06-07T10:11:17","slug":"strategie-email-abandon-panier","status":"publish","type":"post","link":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/","title":{"rendered":"3 \u00e9tapes pour construire une strat\u00e9gie d&#8217;emailing efficaces pour augmenter ses conversions"},"content":{"rendered":"<p>Dans le e-commerce, l&rsquo;abandon de panier est une des premi\u00e8res causes qui diminue le taux de conversion de votre boutique. On pourra faire ce que l&rsquo;on veut, beaucoup gens abandonnent leur panier. L&rsquo;institut Baymard publie m\u00eame une \u00e9tude montrant que ce sont pr\u00e8s de 69,23% des paniers qui sont abandonn\u00e9s chaque ann\u00e9e, soit presque 3 clients sur 4.<\/p>\n<p>Les raisons de ces abandons \u00e9tant :<\/p>\n<ul>\n<li>Les co\u00fbts suppl\u00e9mentaires trop hauts (taxes, livraison &#8230;)<\/li>\n<li>L&rsquo;obligation de cr\u00e9er un compte<\/li>\n<li>Un tunnel d&rsquo;achat trop long\/compliqu\u00e9<\/li>\n<li>L&rsquo;impossibilit\u00e9 de voir\/calculer le total de mes achats facilement<\/li>\n<li>Le site avait des erreurs\/a plant\u00e9<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6805 size-large\" src=\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/research-media-file-b0d017937dab4a41f880fa30f27f2653-1024x656.png\" alt=\"\" width=\"1024\" height=\"656\" srcset=\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/research-media-file-b0d017937dab4a41f880fa30f27f2653-1024x656.png 1024w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/research-media-file-b0d017937dab4a41f880fa30f27f2653-300x192.png 300w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/research-media-file-b0d017937dab4a41f880fa30f27f2653-768x492.png 768w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/research-media-file-b0d017937dab4a41f880fa30f27f2653-610x391.png 610w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/research-media-file-b0d017937dab4a41f880fa30f27f2653.png 1562w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>Afin de lutter contre ces abandons, je vais vous pr\u00e9senter une des m\u00e9thodes les plus efficaces et les moins couteuses que vous pouvez metre en place : la strat\u00e9gie emailing. En effet, corriger son tunnel d&rsquo;achat, faire ses tests, r\u00e9aliser des A\/B testing, peut prendre beaucoup de temps avant de capter l&rsquo;attention de vos clients.<br \/>\nEn revanche, r\u00e9aliser une campagne d&rsquo;e-mail est une m\u00e9thode simple et \u00e9prouv\u00e9e, qui vous permettra de r\u00e9cup\u00e9rer quelques clients simplement.<\/p>\n<p>Le c\u00f4t\u00e9 personnel d&rsquo;un email va vous permettre de r\u00e9-engager vos clients en y glissant des messages qui auront pour objectif de les toucher. D&rsquo;ailleurs, les emails marketings ont toujours la c\u00f4te avec <a href=\"https:\/\/optinmonster.com\/email-marketing-vs-social-media-performance-2016-2019-statistics\/\">un meilleur ROI que les r\u00e9seaux sociaux<\/a>.<\/p>\n<h2>1 &#8211; Assurez-vous que vos emails soient responsives<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6814\" src=\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/responsive-1.jpg\" alt=\"email responsive\" width=\"1000\" height=\"196\" srcset=\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/responsive-1.jpg 1000w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/responsive-1-300x59.jpg 300w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/responsive-1-768x151.jpg 768w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/responsive-1-610x120.jpg 610w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Peu importe le temps que vous allez passer \u00e0 cr\u00e9er vos emails marketings, s&rsquo;ils ne sont pas responsives, ils n&rsquo;augmenteront pas votre conversion. Vous aurez beau utiliser de beaux visuels et des offres que vos clients ne pourront pas manquer, si l&#8217;email ne s&rsquo;adapte pas sur tablette ou t\u00e9l\u00e9phone, vous perdrez forc\u00e9ment en efficacit\u00e9.<\/p>\n<p>Aujourd&rsquo;hui des services comme Mailchimp ou Sendinblue vous permettent de cr\u00e9er simplement des emails responsives \u00e0 partir de template. Et si vous en voulez encore plus, faites int\u00e9grer vos emails par des professionnels.<\/p>\n<h2>2 &#8211; Adressez-vous \u00e0 VOTRE client<\/h2>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6815\" src=\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/parler-a-son-client-1.jpg\" alt=\"serie email abandon panier\" width=\"1000\" height=\"196\" srcset=\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/parler-a-son-client-1.jpg 1000w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/parler-a-son-client-1-300x59.jpg 300w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/parler-a-son-client-1-768x151.jpg 768w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/parler-a-son-client-1-610x120.jpg 610w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>N&rsquo;oubliez pas que vos clients re\u00e7oivent probablement des dizaines d&#8217;emails par jour. Mettez-vous \u00e0 leur place, qu&rsquo;est-ce qui va vous faire ouvrir cet email ? Le sujet. C&rsquo;est bien l&rsquo;\u00e9l\u00e9ment, vu le premier, qui va faire en sorte que vous ouvriez ou non cet email. S&rsquo;il est pr\u00e9cis et qu&rsquo;il s&rsquo;adresse \u00e0 vous, qu&rsquo;il vous donne envie, ce sera d&rsquo;autant plus de chance qu&rsquo;il soit ouvert.<\/p>\n<p>Commencez par trouver un titre unique. D\u00e9marquez-vous de vos concurrents. Personnalisez ensuite les lignes de r\u00e9sum\u00e9 de votre email.<br \/>\nVous avez une doute sur le contenu ? Pensez aux emojis. <a href=\"http:\/\/www.experian.com\/blogs\/marketing-forward\/2012\/07\/17\/thinking-about-using-symbols-in-your-email-subject-lines\/\">56% des marques qui en utilisent obtiennent de meilleurs taux d&rsquo;ouverture<\/a>. Chaque email marketing a un objectif et une temporalit\u00e9. Appuyez-vous sur ces 2 informations pour cr\u00e9er le titre parfait.<br \/>\nDernier conseil, faites au plus court. Aujourd&rsquo;hui plus de la moiti\u00e9 des emails sont ouverts sur mobile. Essayez donc de n&rsquo;utiliser qu&rsquo;entre 5 et 7 mots maximum pour que vos clients puissent voir la quasi-totalit\u00e9 du titre sur leurs appareils mobiles.<\/p>\n<h2>3. Multipliez les emails !<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6816\" src=\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/serie-mail-1.jpg\" alt=\"strategie email abandon panier\" width=\"1000\" height=\"196\" srcset=\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/serie-mail-1.jpg 1000w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/serie-mail-1-300x59.jpg 300w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/serie-mail-1-768x151.jpg 768w, https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/serie-mail-1-610x120.jpg 610w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Voil\u00e0 un point tr\u00e8s important de cet article. Un seul email peut booster votre conversion si vous le mettez bien en place. En envoyer plusieurs, si ils sont bien r\u00e9alis\u00e9s, optimisera sans aucun doute votre strat\u00e9gie.<br \/>\nMon conseil, en envoyer 3 sur un timing bien r\u00e9fl\u00e9chi. Le premier \u00e9tant \u00e9videment le plus important.<\/p>\n<p>Les statistiques ne vous aideront pas ici. Tout d\u00e9pend du type de produit que vous vendez. Par exp\u00e9rience, je conseille plut\u00f4t 1h apr\u00e8s l&rsquo;abandon du panier. Il permet de laisser \u00e0 votre client le temps de terminer ce qui aurait pu lui d\u00e9tourner l&rsquo;attention, sans pour autant lui faire oublier pourquoi il voulait acheter votre produit. Si vous vendez des TV, laissez lui un peu plus de temps, le budget et le temps de d\u00e9cision ne sont pas les m\u00eames.<\/p>\n<p>Dans votre premier email, rappelez simplement que vous avez enregistr\u00e9 le panier de votre client et qu&rsquo;il l&rsquo;attend bien sagement chez vous. N&rsquo;oubliez pas que le message est important et que ce sera le titre qui fera ouvrir le mail.<\/p>\n<p>Si ce premier mail n&rsquo;a pas suffit, un second pourra \u00eatre envoy\u00e9 quelques heures plus tard avec une notion d&rsquo;urgence. Le produit se vend vite, il ne reste plus beaucoup de pi\u00e8ce en stock, la promotion est bient\u00f4t termin\u00e9. Donn\u00e9 lui une autre raison de vouloir terminer sa commande le plus rapidement possible.<\/p>\n<p>Enfin, si votre client n&rsquo;a toujours pas achet\u00e9 son panier, rien de tel qu&rsquo;une incentive claire pour le faire acheter. La livraison offerte, un bon de r\u00e9duction, un cadeau en plus. Rappelez lui les avantages que vous pouvez proposer sur votre site, comme la livraison rapide, les retours gratuits ou un service apr\u00e8s vente de qualit\u00e9. Plus rien ne doit le faire douter.<\/p>\n<p>\u00c9videment, chaque s\u00e9rie de mail doit \u00eatre cr\u00e9\u00e9e en fonction de vos produits et de la typologie de client qui vient faire ses achats chez vous. Adaptez, testez, am\u00e9liorez. V\u00e9rifiez r\u00e9guli\u00e8rement les r\u00e9sultats de vos mails et modifiez les en cons\u00e9quence.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans le e-commerce, l&rsquo;abandon de panier est une des premi\u00e8res causes qui diminue le taux de conversion de votre boutique. On pourra faire ce que l&rsquo;on veut, beaucoup gens abandonnent leur panier. L&rsquo;institut Baymard publie m\u00eame une \u00e9tude montrant que ce sont pr\u00e8s de 69,23% des paniers qui sont abandonn\u00e9s chaque ann\u00e9e, soit presque 3 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6818,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[64],"tags":[],"class_list":{"0":"post-6804","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-web-pro","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 \u00e9tapes pour construire une strat\u00e9gie d&#039;emailing efficaces pour augmenter ses conversions - Kanvas<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 \u00e9tapes pour construire une strat\u00e9gie d&#039;emailing efficaces pour augmenter ses conversions - Kanvas\" \/>\n<meta property=\"og:description\" content=\"Dans le e-commerce, l&rsquo;abandon de panier est une des premi\u00e8res causes qui diminue le taux de conversion de votre boutique. On pourra faire ce que l&rsquo;on veut, beaucoup gens abandonnent leur panier. L&rsquo;institut Baymard publie m\u00eame une \u00e9tude montrant que ce sont pr\u00e8s de 69,23% des paniers qui sont abandonn\u00e9s chaque ann\u00e9e, soit presque 3 [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/\" \/>\n<meta property=\"og:site_name\" content=\"Kanvas\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agencekanvas\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-04T14:21:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-06-07T10:11:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mat_\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@agencekanvas\" \/>\n<meta name=\"twitter:site\" content=\"@agencekanvas\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mat_\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/\"},\"author\":{\"name\":\"Mat_\",\"@id\":\"https:\/\/kanvas.fr\/#\/schema\/person\/3835d5650a5dcb422dd6e95e7f0865f2\"},\"headline\":\"3 \u00e9tapes pour construire une strat\u00e9gie d&#8217;emailing efficaces pour augmenter ses conversions\",\"datePublished\":\"2018-06-04T14:21:15+00:00\",\"dateModified\":\"2018-06-07T10:11:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/\"},\"wordCount\":870,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/kanvas.fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg\",\"articleSection\":[\"Web pro\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/\",\"url\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/\",\"name\":\"3 \u00e9tapes pour construire une strat\u00e9gie d'emailing efficaces pour augmenter ses conversions - Kanvas\",\"isPartOf\":{\"@id\":\"https:\/\/kanvas.fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg\",\"datePublished\":\"2018-06-04T14:21:15+00:00\",\"dateModified\":\"2018-06-07T10:11:17+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#primaryimage\",\"url\":\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg\",\"contentUrl\":\"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg\",\"width\":1000,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/kanvas.fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"3 \u00e9tapes pour construire une strat\u00e9gie d&#8217;emailing efficaces pour augmenter ses conversions\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/kanvas.fr\/#website\",\"url\":\"https:\/\/kanvas.fr\/\",\"name\":\"Kanvas\",\"description\":\"Agence de communication digitale Marseille\",\"publisher\":{\"@id\":\"https:\/\/kanvas.fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/kanvas.fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/kanvas.fr\/#organization\",\"name\":\"Kanvas\",\"url\":\"https:\/\/kanvas.fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/kanvas.fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/kanvas.fr\/wp-content\/uploads\/2016\/08\/LOGO-300x71.png\",\"contentUrl\":\"https:\/\/kanvas.fr\/wp-content\/uploads\/2016\/08\/LOGO-300x71.png\",\"width\":300,\"height\":71,\"caption\":\"Kanvas\"},\"image\":{\"@id\":\"https:\/\/kanvas.fr\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/agencekanvas\",\"https:\/\/x.com\/agencekanvas\",\"https:\/\/www.linkedin.com\/company\/kune-studio\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/kanvas.fr\/#\/schema\/person\/3835d5650a5dcb422dd6e95e7f0865f2\",\"name\":\"Mat_\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/kanvas.fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/58c42ff01f406335e40d2d227d797487?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/58c42ff01f406335e40d2d227d797487?s=96&d=mm&r=g\",\"caption\":\"Mat_\"},\"url\":\"https:\/\/kanvas.fr\/author\/mathieu\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 \u00e9tapes pour construire une strat\u00e9gie d'emailing efficaces pour augmenter ses conversions - Kanvas","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/","og_locale":"fr_FR","og_type":"article","og_title":"3 \u00e9tapes pour construire une strat\u00e9gie d'emailing efficaces pour augmenter ses conversions - Kanvas","og_description":"Dans le e-commerce, l&rsquo;abandon de panier est une des premi\u00e8res causes qui diminue le taux de conversion de votre boutique. On pourra faire ce que l&rsquo;on veut, beaucoup gens abandonnent leur panier. L&rsquo;institut Baymard publie m\u00eame une \u00e9tude montrant que ce sont pr\u00e8s de 69,23% des paniers qui sont abandonn\u00e9s chaque ann\u00e9e, soit presque 3 [&hellip;]","og_url":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/","og_site_name":"Kanvas","article_publisher":"https:\/\/www.facebook.com\/agencekanvas","article_published_time":"2018-06-04T14:21:15+00:00","article_modified_time":"2018-06-07T10:11:17+00:00","og_image":[{"width":1000,"height":600,"url":"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg","type":"image\/jpeg"}],"author":"Mat_","twitter_card":"summary_large_image","twitter_creator":"@agencekanvas","twitter_site":"@agencekanvas","twitter_misc":{"\u00c9crit par":"Mat_","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#article","isPartOf":{"@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/"},"author":{"name":"Mat_","@id":"https:\/\/kanvas.fr\/#\/schema\/person\/3835d5650a5dcb422dd6e95e7f0865f2"},"headline":"3 \u00e9tapes pour construire une strat\u00e9gie d&#8217;emailing efficaces pour augmenter ses conversions","datePublished":"2018-06-04T14:21:15+00:00","dateModified":"2018-06-07T10:11:17+00:00","mainEntityOfPage":{"@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/"},"wordCount":870,"commentCount":0,"publisher":{"@id":"https:\/\/kanvas.fr\/#organization"},"image":{"@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#primaryimage"},"thumbnailUrl":"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg","articleSection":["Web pro"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/","url":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/","name":"3 \u00e9tapes pour construire une strat\u00e9gie d'emailing efficaces pour augmenter ses conversions - Kanvas","isPartOf":{"@id":"https:\/\/kanvas.fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#primaryimage"},"image":{"@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#primaryimage"},"thumbnailUrl":"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg","datePublished":"2018-06-04T14:21:15+00:00","dateModified":"2018-06-07T10:11:17+00:00","breadcrumb":{"@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/kanvas.fr\/strategie-email-abandon-panier\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#primaryimage","url":"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg","contentUrl":"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg","width":1000,"height":600},{"@type":"BreadcrumbList","@id":"https:\/\/kanvas.fr\/strategie-email-abandon-panier\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/kanvas.fr\/"},{"@type":"ListItem","position":2,"name":"3 \u00e9tapes pour construire une strat\u00e9gie d&#8217;emailing efficaces pour augmenter ses conversions"}]},{"@type":"WebSite","@id":"https:\/\/kanvas.fr\/#website","url":"https:\/\/kanvas.fr\/","name":"Kanvas","description":"Agence de communication digitale Marseille","publisher":{"@id":"https:\/\/kanvas.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/kanvas.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/kanvas.fr\/#organization","name":"Kanvas","url":"https:\/\/kanvas.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/kanvas.fr\/#\/schema\/logo\/image\/","url":"https:\/\/kanvas.fr\/wp-content\/uploads\/2016\/08\/LOGO-300x71.png","contentUrl":"https:\/\/kanvas.fr\/wp-content\/uploads\/2016\/08\/LOGO-300x71.png","width":300,"height":71,"caption":"Kanvas"},"image":{"@id":"https:\/\/kanvas.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/agencekanvas","https:\/\/x.com\/agencekanvas","https:\/\/www.linkedin.com\/company\/kune-studio"]},{"@type":"Person","@id":"https:\/\/kanvas.fr\/#\/schema\/person\/3835d5650a5dcb422dd6e95e7f0865f2","name":"Mat_","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/kanvas.fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/58c42ff01f406335e40d2d227d797487?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/58c42ff01f406335e40d2d227d797487?s=96&d=mm&r=g","caption":"Mat_"},"url":"https:\/\/kanvas.fr\/author\/mathieu\/"}]}},"featured_image_src":"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg","featured_image_src_square":"https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg","author_info":{"display_name":"Mat_","author_link":"https:\/\/kanvas.fr\/author\/mathieu\/"},"uagb_featured_image_src":{"full":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",1000,600,false],"thumbnail":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier-150x150.jpg",150,150,true],"medium":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier-300x180.jpg",300,180,true],"medium_large":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier-768x461.jpg",768,461,true],"large":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",1000,600,false],"1536x1536":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",1000,600,false],"2048x2048":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",1000,600,false],"single-featured-image":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",642,385,false],"blog-featured-image":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",483,290,false],"home-featured":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",380,228,false],"ab-block-post-grid-landscape":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",600,360,false],"ab-block-post-grid-square":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",600,360,false],"portfolio":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",300,180,false],"gform-image-choice-sm":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",300,180,false],"gform-image-choice-md":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",400,240,false],"gform-image-choice-lg":["https:\/\/kanvas.fr\/wp-content\/uploads\/2018\/06\/strategie-email-abandon-panier.jpg",600,360,false]},"uagb_author_info":{"display_name":"Mat_","author_link":"https:\/\/kanvas.fr\/author\/mathieu\/"},"uagb_comment_info":0,"uagb_excerpt":"Dans le e-commerce, l&rsquo;abandon de panier est une des premi\u00e8res causes qui diminue le taux de conversion de votre boutique. On pourra faire ce que l&rsquo;on veut, beaucoup gens abandonnent leur panier. L&rsquo;institut Baymard publie m\u00eame une \u00e9tude montrant que ce sont pr\u00e8s de 69,23% des paniers qui sont abandonn\u00e9s chaque ann\u00e9e, soit presque 3\u2026","amp_enabled":true,"_links":{"self":[{"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/posts\/6804"}],"collection":[{"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/comments?post=6804"}],"version-history":[{"count":5,"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/posts\/6804\/revisions"}],"predecessor-version":[{"id":6819,"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/posts\/6804\/revisions\/6819"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/media\/6818"}],"wp:attachment":[{"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/media?parent=6804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/categories?post=6804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kanvas.fr\/wp-json\/wp\/v2\/tags?post=6804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}